Strategic communication is the purposeful use of communication to achieve a specific goal or outcome. How will you actually distribute your message? Evaluate your communication efforts, and adjust your plan accordingly. Your goal in this case is to raise awareness about your initiative's long-term benefits to your community.
Whom do you want to communicate it to? Public demonstrations Word of mouth Music Exhibits and public art - The AIDS quilt, a huge quilt with squares made by thousands of people, commemorating victims of the HIV epidemic, is a prime example.
Developing a Communication Planby the Pell Institute and Pathways to College Network, is an excellent, simple resource providing information on how the communication plan should be designed as well as questions to be answered in order to develop a working and effective plan.
It is about getting the right message to the right person or audience at the right time through the right channel to achieve a goal. This way, you will guarantee the creation of an effective communication piece. Keeping your tone positive will usually reach more people than evoking negative feelings such as fear or anger.
The project plan will most likely be communicated, at least in part, by the use of spreadsheets, while a sales letter is usually no longer than a page and placed on company letterhead.
Put different managers and staff members in charge of domains, such as tracking sales figures or carbon emissions. You need to tie your method of measurement to your goals. Should the deadlines be modified?
Choice of means and mode of communication — Choosing the right means and mode of communication plays a vital role in the effectiveness of the message being communicated and such a choice depends on various factors such as: The individuals that can help you spread your message can vary from formal community leaders — elected officials, CEOs of important local, businesses, clergy, etc.
You can group people according to a number of characteristics: Assume that the business owner wants to increase sales goal among potential customers audience groupbut he does not have their addresses.
Becoming known, or better known, in the community Educating the public about the issue your organization addresses Recruiting program participants or beneficiaries Recruiting volunteers to help with your work Rallying supporters or the general public to action for your cause Announcing events Celebrating honors or victories Raising money to fund your work Countering the arguments, mistakes, or, occasionally, the lies or misrepresentations of those opposed to your work.
Communication can take many forms, including: Language There are two aspects to language here: Watch Your Grammar Nothing looks more unprofessional than a document with grammatical mistakes and spelling errors. And finally, you'll evaluate your effort so that you can continue to make it better.
If you spend some time planning at the beginning of an effort, you can save a great deal of time later on, because you know exactly what you should be doing at any point in the process.
How should I allocate team resources to each objective? Both ads were meant to make the same points — the importance of basic skills and the need for literacy efforts — but they spoke to different groups. Whom do you want to communicate it to?
Consider the environment in which the medium resides. How do you want to communicate it? What do we mean by communication?
Any number of things can happen in the course of a communication effort. Institutions and organizations, such as colleges, hospitals, service clubs, faith communities, and other health and community organizations all have access to groups of community members who might need to hear your message.
Technologies and circumstances may change, making your goals less achievable or relevant. Do you have the people to make it possible? As part of her consultancy, she writes advertising copy, newsletters, speeches, website content and marketing collateral for small and medium-sized businesses.
Knowing who your audience is makes it possible to plan your communication logically. For a communications strategy to be most effective, it is helpful to include someone with communications experience on your project team or assigned to support the team. Who will lose what, and who will gain what by your use of financial and human resources?
Your Bi-Annual Checklist Never lose sight of the fact that strategic plans are guidelines, not rules. Now that you have identified the goal saudience group sand core message, it is time to determine the communication medium through which you will communicate.
How do I identify opportunities for communications to contribute to business partner goals? What do you have the money to do? Movies - Since the beginnings of the film industry, movies have carried messages about race, the status of women, adult literacy, homosexuality, mental illness, AIDS, and numerous other social issues.
Weigh considerations of personnel e.Developing a Communication Plan will guide the user through the steps of developing a communication plan, starting with figuring out the aim of the communication plan, developing objectives, acknowledging key messages as well as a target audience, planning tasks, and timelines to evaluation of the communication plan.
The communication process is the steps we take in order to achieve a successful communication. Communication Process. The communication process consists of several components.
Let's take a look. As in any planning process, all priorities need to be set and agreed as well as broad strategies for handling critical issues and what outcomes are to be sought. It is important that you and your planning team agree on all major and key priorities.
Oct 29, · If the business owner in my example wants to increase event attendance by sending an invitation to potential customers, he can build in a mechanism during the registration process asking participants how they heard about the event.
5 steps for communications planning 1. Communications Planning James Howe 2. Who isJames Howe? 3. The Communications Plan Dec. 1, 4. What is communications?Communications is connecting your audience with the message you are delivering so that it is received, understood and acted upon.
5. The three step writing process is used to communicate both routine and persuasive messages in the work place.
This process involves planning, writing and completing to help you create a finished.Download